- Indian startup has chocolates inspired by Dhoni’s helicopter shot
- The company, 7InkBrews, launched new range of chocolate and beverages (alcoholic and non-alcoholic) under brand Copter7
- The brand is also inspired by Dhoni’s jersey number
It is not just the young and budding cricketers who are getting inspired by Mahendra Singh Dhoni’s iconic helicopter shot but as it turns out it has now become the inspiration for artisanal chocolates launched on Tuesday by a food and beverage start-up called 7InkBrews.
The former Indian skipper, MS Dhoni, is also a shareholder in the company.
The company is based out of Mumbai and was founded by Mohit Bhagchandani and co-founded by Adil Mistry and Kunal Patel.
The new range of chocolates and beverages – both non-alcoholic and alcoholic – have been launched under the brand Copter7 which is inspired by the iconic Dhoni shot and his shirt number.
In a press conference issued by the company, Dhoni was quoted saying, “When you believe so strongly in the vision of a company, it makes the association that much more meaningful.
“I am truly elated to be a shareholder and brand ambassador for a company like 7Ink Brews”.
After the brand was launched in Bangalore, Goa, Mumbai and Pune, its products will now also be launched in Chandigarh, Haryana, Jharkhand, Punjab and Uttar Pradesh over the next few month to come.
The press release stated, “Built around the attributes of champion cricketer, Mahendra Singh Dhoni, and inspired by his signature ‘helicopter shot’, hence the name Copter7.
“The packaging and labelling is another noteworthy feature, inspired by Dhoni’s different jerseys and their colours.
“Mohit Bhagchandani, founder and managing director said the brand would look to capitalise on Dhoni’s “undying ‘can’t stop, won’t stop’ spirit”.
As for the chocolate, the firm has formed a strategic partnership with a well-renowned chocolatier and chef David Belo of Mysore-based craft chocolate brand Naviluna.
The company said, “Using sustainably-grown cacao sourced from Southern India, these bean-to-bar chocolates are all-organic, vegan and GMO-free, allowing you to appreciate the qualities of the Indian cacao bean in its full glory”.