HomeFootballRonaldo’s Coca-Cola Snub Turned Into Marketing Moment By Amul, Fevicol

Ronaldo’s Coca-Cola Snub Turned Into Marketing Moment By Amul, Fevicol



  • Ronaldo’s Coca-Cola snub turned into a marketing moment by Amul and Fevicol
  • The small incident lost Coca-Cola $ billion in market value
  • Another drink brank have faced ripples caused by the simple gesture from Paul Pogba

Known for their witty social media marketing campaigns, Fevicol and Amul had a cheeky take on Ronaldo’s Coca-Cola snub and turned it into a viral social media advertising campaign for both brands.

Two of the world’s best-known drinks brands have felt the viral ripples which were caused by the simple gestures from Cristiano Ronaldo as well as Paul Pogba.

In its ad, Fevicol, which manufactures adhesives, said: “Na bottle hategi, na valuation ghategi (Neither the bottles will move nor will the valuation drop).”

When Ronaldo attending the post-match conference of Euro 2020, the Portugal striker removed the two pet bottles of Coca-Cola kept in front on him and asked people to drink water instead.

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R S Sodhi, the Managing Director (MD) of Gujarat Cooperative Milk Marketing Federation(GCMMF) tweeted an ad with the Amul girl that said “Not bottling one feelings,” and captioned the post “#Amul Topical: About beverages and football…”

After the incident at the post-match interview of Euro 2020, Coca-Cola lost $ 4 billion in market value as stock prices dropped 1.6% which led to their worth dropping from $242 billion to $238 billion.

$ 4 billion is said to be Coca-Cola’s annual global marketing budget.

On Tuesday, Manchester United star player Paul Pogba moved a bottle of non-alcoholic Heineken NV beer out of sight when giving a press conference at the UEFA Euro 2020 tournament, where he was representing France.

Pogba’s move came just hours after Heineken had quipped about Ronaldo’s preference for “agua” on Twitter.

Ronaldo has over 299 million followers on Instagram alone, higher than any other on the social media platform.

Swastika Dubey
Swastika Dubey
Swastika's inclination towards sports, irrespective of the game, has often left her peers awestruck. She never misses a sporting event and devours every single piece of information pertaining to an athlete or their game. People who know her say that calling her a sports fanatic would be an understatement.

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