Highlights:
- IPL reveals new logo for IPL 2020 with Dream 11 as title sponsor
- IPL has asked fans to give their opinions on the new logo
- The new logo was revealed on Instagram
The Board of Control for Cricket in India or the BCCI had to pick a new title sponsor for the 13th edition of the Indian Premier League after the Chinese smartphone manufacturer Vivo backed out from the title sponsorship for IPL 2020 owing to the growing anti-China sentiment in the country after the violence between Indian and Chinese soldiers in Ladakh.
After some deliberation, the sponsorship rights were awarded to Dream XI, which is a leader in the fantasy gaming space. Dream XI agreed to pay BCCI a sum of Rs 222 crore for the rights, which is nearly half the amount (440 crore) that Vivo was paying in its contract per year.
The 13th edition of IPL will begin from the 19th of September and the new logo for the IPL was revealed. This year’s IPL will take place in the United Arab Emirates (UAE) and the new logo featuring the new title sponsor Dream XI.
On its official Instagram handle, IPL shared the picture of its new logo with hashtag #Dream11IPL and asked the fans for their opinions.
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The image of the brand new logo for IPL 2020 was also shared by the defending champions Mumbai Indians on their Instagram handle.
They open their campaign on September 19 against last year’s runners-up Chennai Super Kings
Some days ago, IPL announced the deal with Dream XI and also mentioned the company’s growing presence in sports in India.
The official IPL release stated, “The IPL Governing Council has announced Dream11 as the new Title Sponsor of the 2020 edition of the Indian Premier League. Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra,”.
It also read, “Dream11’s association with sports has grown over the years and it is presently partnering a total of 19 sports leagues along with 6 Indian Premier League Franchises.”
Brijesh Patel who is the Chairman of the Indian Premier League said that the association of the tournament with Dream 11 will help increase engagement of the fans with IPL.
In a release, Brijesh Patel was quoted saying, “We welcome Dream11 on board as Title Sponsor for the 2020 edition of the IPL. Dream11 upgrading their association from an Official Partner to Title Sponsors is a great testament to the brand IPL.”
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He also said, “Dream11 as a fantasy sports brand will only grow the engagement of the IPL with its fans. As a digital brand, it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11,” in the release.
