Michael Jordan is one of the most effectively marketed athletes of his generation. In 2016, Jordan became the NBA's first billionaire player.

Michael Jordan

Muhammad Ali was an American professional boxer and activist. He is referred to as "The Greatest" and is regarded as one of the most prominent and renowned sports figures of the 20th century.

Muhammad Ali

Wayne Gretzky, earned the nickname "the Great One" and has gained recognition as the best hockey player in history from several sportswriters, players, and the NHL itself.

Wayne Gretzky

Brady is one of the most accomplished athletes in sports history. He has played in 10 Super Bowls and has seven wins to his name. He has received three NFL MVP awards and five Super Bowl MVP awards.

Tom Brady

Former Jamaican sprinter Usain Bolt is largely recognized as the best sprinter of all time. He has the 100-meter, 200-meter, and 4-by-100-meter relay record holder.

Usain Bolt

With a total of 28 medals, Michael Phelps is the most decorated Olympian of all time. Phelps also holds the records for the most Olympic gold medals (23), individual Olympic gold medals (13), and individual Olympic medals (16).

Michael Phelps

The legendary Brazil's all-time leading goal scorer and three-time World Cup champion Pelé is still regarded as the best goal scorer in history.

Pele

The legendary Brazil's all-time leading goal scorer and three-time World Cup champion Pelé is still regarded as the best goal scorer in history.

Lionel Messi

The Association of Tennis Professionals ranked Roger Federer as the number one player in the world for 310 weeks, including a record 237 weeks in a row and has spent as the year-end No. 1 five times.

Roger Federer

The Association of Tennis Professionals ranked Roger Federer as the number one player in the world for 310 weeks, including a record 237 weeks in a row and has spent as the year-end No. 1 five times.

Babe Ruth